Saturday, 18th May 2024

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The “Lee Kang-in craze” is not cooling down in France. Both PSG (Paris Saint-Germain) and French Ligue 1 put Lee Kang-in ahead when celebrating Christmas.

PSG fan account ‘PSG Reporter’ said on SNS on the 25th, “I wish everyone who celebrates Christmas happy and I hope you enjoy this beautiful time with your family and friends.”

He then sent a Christmas message to his fans, saying, “I hope the season of this festival will bring the best health, happiness, joy, and prosperity to you, your family and everyone you love.”

At this time, Lee Kang-in became a model in a photo posted by the media with a message. Standing alongside PSG and France’s best soccer star Kylian Mbappe right in front of the Christmas tree, Lee Kang-in was holding a PSG uniform. And in front of him, PSG coach Luis Enrique took a selfie with his cell phone.

There are numerous PSG stars, and the fact that Lee Kang-in was selected as one of the models shows that Lee Kang-in has a different status and popularity within the club.

As evidence of this, French Ligue 1 also used Lee Kang-in as a model when writing a Christmas celebration message on its official SNS. In the photos posted by League 1, Lee Kang-in created a Christmas tree with Mbappe and Takumi Minamino (AS Monaco), creating a Christmas atmosphere.

Lee Kang-in’s photo didn’t stop at just one page. To promote the global soccer game FC24, the Korean league produced and posted a picture of Lee playing a game with Canadian striker Jonathan David (LOSC Reel) on Christmas Day.

The fact that French League 1, one of the five major leagues in Europe, included Lee Kang-in in both photos shows that Lee Kang-in’s popularity exceeds that of other star players.

Lee Kang-in’s team PSG also sent a Christmas greeting through Lee Kang-in. As various nationalities are gathered in the team, PSG produced a video of giving Santa hats to some players and sending Christmas messages in their native languages. At this time, Lee Kang-in said “Merry Christmas” with a thumbs up.

Lee Kang-in, who left RCD Majorca in Spain’s La Liga last summer and wore a PSG uniform, became one of the star players in his team in just half a year. PSG was surprised by Lee’s popularity and even introduced a Korean-language uniform for the first time in the team’s history.

PSG wore Korean uniforms to players in the 14th round of the 2023/24 season of the League 1 against Le Havre on the 3rd. “We will play in the match against Le Havre for the first time in the history of the club,” the club said. “The interest of fans from the ‘Land of the Morning Calm’ has increased, making PSG the third-largest club among Korean soccer teams.”

“The rise in popularity in PSG Korea can be measured by the commercial success of the official store in Seoul, which opened in July,” he said, adding, “Korea has now become PSG’s second-largest market in terms of e-commerce.”

Lee Kang-in has been the most popular player in PSG recently. Already, more uniforms have been sold within the club than key star player Mbappe, showing hot popularity there as well.

According to French media Le Parisien, Lee Kang-in beat Mbappe in October as the player with the most uniforms sold in PSG’s online official store. It was found that offline stores also sold the second-most uniforms after Mbappe.

“Lee Kang-in’s uniform has sold more than Mbappe’s. PSG has a true superstar. Korean tourists are flocking to PSG Stadium. PSG is enjoying greater popularity in Asia than ever,” the secretariat of the league said.

Meanwhile, Lee Kang-in, who created a craze for PSG and Ligue 1, visited London, the U.K., for the winter break. After taking a vacation in front of Big Ben, a specialty of London, the U.K., Lee will soon join the Korean national soccer team and participate in the 2023 Asian Football Confederation (AFC) Asian Cup, which will open on Jan. 13 next year. 안전놀이터

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