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It’s a little bit of an old issue, but I’m going to add some thoughts about it.

KBO’s negotiations on wired and wireless broadcasting rights became a hot topic. TVing, an online video service (OTT), has been selected as the preferred bidder in the competition bid for wired and wireless broadcasting rights operators from 2024 to 2026, and is negotiating with KBO.

As a new broadcasting rights operator is selected as a paid OTT company, it is expected that online broadcasting of professional baseball may be paid.

Even if it is not for them, the pay-per-view of professional baseball online broadcasting is an irreversible trend. This is because online broadcasting is suggested as the only alternative to the broadcasting market in a situation where the TV market is shrinking.

Across the sea, Major League Baseball is also shifting its focus to online broadcasting market as the broadcasting environment centered on local cable TV operators has collapsed. OTT companies such as Apple TV and PICOK have entered the broadcasting market, and recently Amazon Prime has decided to invest in Diamond Sports Group, which has filed for bankruptcy. There is only a time difference, and Korea will be no different.

KBO is the most “attractive product” in Korea’s professional sports industry. In the 2023 season, the KBO surpassed 8 million spectators for the first time since 2018. The box office success is guaranteed.

Here’s the question. Is there any way to make this attractive product more colorful and look good?

If online broadcasting is paid, why don’t you try something different from the previous one?

The recent attempt by ESPN, a U.S. sports broadcaster, is noteworthy.

They are attempting to broadcast the game in a new way through ESPN2, an auxiliary channel. While ESPN, the main channel for broadcasting important games such as “Monday Night Football,” is broadcasting in a traditional way, ESPN2 is conducting more comfortable and informal broadcasts, with famous players appearing to watch the game, talking, and inviting guests.

Star quarterbacks Peyton Manning and Eli Manning made headlines in “Monday Night Football.” In the Major League’s “Sunday Night Baseball,” star Alex Rodriguez and New York Yankees commentator Michael Kay appeared.

This is the method that was previously attempted while broadcasting the KBO in 2020. ESPN’s castors and commentators, who had no various knowledge of the KBO League at the time, conducted almost a joke-type broadcast, inviting guests to talk in the middle of the game rather than focusing on the game itself. The way to deal with the “unknown stage” seems to have become an “alternative broadcast.”

You don’t have to take it this way. Since it’s a KBO, there will be a way to try it.

It doesn’t have to be a famous former player. Celebrities who support the team or popular cheerleaders of the team can be invited to watch the game together and communicate with viewers through live chat.

It’s just a suggestion. But please don’t forget this message. A considerable amount of money is invested. Some people are concerned about paid broadcasting. So it should be different from before.

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