The NFL, MLB, NBA, and NHL stand to collectively see revenues grow by more than $4 billion thanks to the liberalization of sports betting in the United States.
That’s according to a new study from Nielsen Sports commissioned by the American Gaming Association (AGA). The research analyzed revenue streams that will most benefit from the expansion of full-fledged sports gambling outside of Nevada. Nielsen Sports concluded that greater fan engagement and viewership will lead to a bounty of new money for the so-called […]